Blogging has evolved from being a mere online fad for journalist wannabes into one of the most effective digital marketing tools for businesses to provide information and interact with their targeted audiences. Blogging has grown to tremendous popularity that up to 55.76% of companies in the B2B market actually have and maintain blogs. 56.52% of digital marketers from these companies acknowledged the importance of blogging as a marketing channel and 79% among the best of these marketers rank blogging as their most effective marketing technique.
Understanding your audiences will also provide you an insight about their interests and the company, circle or network they would like to keep. It is important that you yourself will get involved in these circles so you can interact and engage better with your targeted audiences. What their social media friends recommend can actually influence the purchasing decisions of at least 28% of social media users – and you can use this to your advantage when you promote your blog content.
The Do’s of Blog Content Promotion in Social Media
1. Do Listen to Your Social Media Audience First
2. Do Find the Right Social Media Channel to Promote Your Blog
3. Do Post Regularly on Your Social Media Accounts
4. Do Post Original Content
5. Do Add Value to Your Social Media Audiences
6. Do Respond to All Comments – Even the Negative Ones
7. Do Try Different Content Types with Your Blog
The Don’ts of Blog Content Promotion in Social Media
1. Don’t “Sell” Your Blog to Your Social Media Audience
2. Don’t Overdo Your Postings and Updates
3. Don’t “Like” or “Favorite” Your Own Posts
4. Don’t Spam Your Social Media Audience
5. Don’t Just Post Links
6. Don’t Use Too Much Automation
